The Amazing Race
typography | title treatment | print design
Client: Hmong Alliance Church
Tools: InDesign, Photoshop
Project Description & Direction:
The Amazing Race was a Christian worship event, which included a musical performance by a community band. The name was chosen as a conceptual metaphor fo running towards spiritual enlightenment. A marathon image was used, and altered, to show silhouettes of anonymous runners. Colors and title treatment were decidedly bold to attract a young demographic.